Sales and Go-to-Market Insights Sales-Related Case Studies and White Pages

Kineticos’ sales and marketing experts rely on their diverse and extensive backgrounds in the life science industries to provide customized sales and go-to-market strategies for a range of clients. Below are case studies, white papers, and articles written by the Kineticos team on a variety of subjects related to sales, marketing, and go-to-market strategies.

Click the Tabs Below for Sales and Go-to-Market Case Studies, White Papers & Articles, and Blog

 


Case Studies
Articles
Blog
  • Portfolio Prioritization – Oncology

    Situation: A publicly traded Oncology company with 3 technology platforms and limited resources was in need of narrowing their focus. 

     

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  • Go-to-Market Strategy and Tactical Deployment Plan

    Situation: A privately held emerging biotech company, with an innovative cancer detection test, retained Kineticos to assist them in effectively

     

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  • Oncology Commercial Assessment – Melanoma

    Situation: A clinical-stage oncology company with a potentially ground-breaking technology requested Kineticos to help determine which tumor type(s) had the

     

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  • Voice of Customer Study

    Situation: A joint venture between two European companies was looking to maximize the commercial potential of its automated plate reader

     

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  • Go-To-Market Strategy

    Situation: As a follow up to a pricing study, Kineticos was retained by a specialty laboratory to develop a comprehensive

     

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  • Business Development & Licensing

    Situation: An innovative oncology diagnostics company retained Kineticos to assist in developing their pitch deck, as well as developing and

     

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  • Regenerative Medicine Game Changers

    In our third installment of our Regenerative Medicine panel, our experts discuss their views on potential catalysts and disruptors for

     

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  • What Else is There to Learn with Cell and Gene Therapies?

    When thinking about Regenerative Medicine, it is difficult to pin point where the industry sits on the learning curve.  While

     

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  • Regenerative Medicine – You Have to Go Slow to Go Fast

    The pharmaceutical industry has been struggling for numerous years to produce breakthrough drugs, especially in areas of high unmet need. 

     

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  • How to Run an Effective Board Meeting

    Throughout June, Shailesh and Kevin have shared their insights related to everything leading up to a board meeting.  In this

     

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  • Board Meeting Participants: Exclusivity Equals Productivity

    Last week, we published an article related to how board members can be sure to earn and hold on to

     

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  • A Guide to Being a Good Board Member

    Our focus for the month of June is on biotech boards.  Last week, we published a piece on putting together

     

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  • How Metrics Can Help Identify and Solve Operational Challenges

    Article Preview As the sophistication of operational practices across life sciences increases; unfortunately, so do the difficulty and complexity of

     

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  • Growth by Acquisition in Life Sciences: Do You Have a Plan?

    Article Preview As the life sciences landscape continually changes, growth by acquisition has become increasingly common. Recent deals, such as

     

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  • R&D Revolutionaries: Why the Actavis/Allergan Deal Takes a Stand for Biopharma’s True Roots in Innovation

    James Forte of Kineticos takes an in-depth look at the recent Actavis/Allergan deal including the role R&D innovation played in shaping the deal’s outcome. Let’s be candid. It’s been awhile since any biopharma company was able to claim R&D as a core competency with a straight face. Biopharma’s R&D efforts have long been challenged, and rightly so given its output, but the Actavis/Allergan deal shows that the right investment in R&D can revolutionize a business. Could efficient R&D be the new definition of innovation?

     

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  • Driving Revenue and EBIDTA at CROs through Customer Loyalty

    Article Preview Determining customer satisfaction and loyalty is a difficult endeavor for most businesses. Traditional voice of customer surveys are

     

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  • Merck KGaA and Bayer Choose Opposite Strategies

    Article Preview Europe’s two largest chemical and drug conglomerates are changing course in starkly opposite ways. As reported in recent

     

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  • Next Generation Sequencing: Using Technology to Develop Mutually-Beneficial Partnerships

    Article Preview Arup Laboratories announced it will begin offering next-generation sequencing (NGS) based high resolution Human Leukocyte Antigen (HLA) genotyping

     

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