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Biopharmaceutical Services Consulting

The Biopharmaceutical Services practice at Kineticos supports service organizations in achieving their short and long term growth objectives.

The Biopharmaceutical Services Practice at Kineticos has three service areas including:

Corporate & Business Unit Strategy

Sales and Marketing

Operational Execution

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Ready to learn more about Kineticos successes? Click the Tabs Below for Biopharmaceutical Services Practice Case Studies, White Papers and Articles, and Blog

Case Studies
Articles
Blog

Corporate & Business Unit Strategy

  • Contract Development and Manufacturing Due Diligence

    Challenge: An international private equity firm was looking at acquiring a Contract Development and Manufacturing Organization and needed to understand the market dynamics of the different areas in the CDMO market. Kineticos was contracted to conduct 3 separate voice of customer studies in order to gain nuances into each of the separate market dynamics. For … Continue reading Contract Development and Manufacturing Due Diligence »

     

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  • Diagnostics Partnering Support

    Situation: An emerging oncology diagnostics company was in need of a Business Development strategy and retained Kineticos to develop such a strategy and subsequently generate demand and build their sales pipeline. The sponsor was confident their technology was valuable to the market but lacked internal resources and expertise to meet their commercial objectives. Process: Kineticos … Continue reading Diagnostics Partnering Support »

     

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  • Brand Strategy

    Situation: A fully integrated Contract Development and Manufacturing Organization was merging with a company with overlapping capabilities and requested that Kineticos support their rebranding strategy. The sponsor needed to understand the existing performance of each brand across service offerings and geographies so that they could maintain optimal brand strength during the rebranding process. Process: Given … Continue reading Brand Strategy »

     

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  • Market Opportunity Assessment

    Situation: A global CMO offering aseptic fill/finish capabilities was interested in entering the small molecule API manufacturing market and contracted Kineticos to carry out a comprehensive market opportunity assessment, which included an analysis of the clinical development pipeline and a competitive landscape assessment. Process: Kineticos leveraged both publicly available information and proprietary databases to identify … Continue reading Market Opportunity Assessment »

     

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  • Clinical Trial Services Go-to-Market Strategy

    Situation: Executives at a global biopharmaceutical service organization were charged with increasing earnings to keep pace with prior successful years. The client held strong competitive positions in their core manufacturing and distribution businesses, but recognized such services provided limited margin expansion opportunity. Kineticos was retained to conduct a comprehensive analysis of clinical trial services market … Continue reading Clinical Trial Services Go-to-Market Strategy »

     

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  • Commercial Strategy Review for CRO-Based Lab

    Situation: An industry-leading bioanalytical lab was in need of an optimal commercial strategy to increase revenue, improve new sales, and accelerate demand. The company requested Kineticos conduct a commercial strategy review to guide the company’s key decision makers towards a reenergized commercial effort. Process: Kineticos conducted a detailed review of the market opportunity and internal … Continue reading Commercial Strategy Review for CRO-Based Lab »

     

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Go-to-Market Strategy

  • Contract Development and Manufacturing Due Diligence

    Challenge: An international private equity firm was looking at acquiring a Contract Development and Manufacturing Organization and needed to understand the market dynamics of the different areas in the CDMO market. Kineticos was contracted to conduct 3 separate voice of customer studies in order to gain nuances into each of the separate market dynamics. For … Continue reading Contract Development and Manufacturing Due Diligence »

     

    Read this Case Study

  • Brand Strategy

    Situation: A fully integrated Contract Development and Manufacturing Organization was merging with a company with overlapping capabilities and requested that Kineticos support their rebranding strategy. The sponsor needed to understand the existing performance of each brand across service offerings and geographies so that they could maintain optimal brand strength during the rebranding process. Process: Given … Continue reading Brand Strategy »

     

    Read this Case Study

  • Market Opportunity Assessment

    Situation: A global CMO offering aseptic fill/finish capabilities was interested in entering the small molecule API manufacturing market and contracted Kineticos to carry out a comprehensive market opportunity assessment, which included an analysis of the clinical development pipeline and a competitive landscape assessment. Process: Kineticos leveraged both publicly available information and proprietary databases to identify … Continue reading Market Opportunity Assessment »

     

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  • Pricing Strategy Optimization

    Situation: A leading Contract Research Organization retained Kineticos to conduct an in-depth pricing analysis, which would influence a data-driven pricing strategy resulting in improved profitability through increased margins and win rates. Process: Kineticos first launched a customer pricing survey designed to serve 2 primary objectives. Identify key factors influencing willingness to pay for product development … Continue reading Pricing Strategy Optimization »

     

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  • Comparative Advantage Analysis

    Situation: A leading global provider of product development services retained Kineticos to better align its market positioning with customer needs and compete with a growing list of CRO competitors in the US and Europe. A Comparative Advantage Analysis was launched to identify the most attractive market segments to compete in and capture market share. Process: … Continue reading Comparative Advantage Analysis »

     

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  • Commercial Review for a Clinical Research Organization

    Situation: A global clinical research organization (CRO) was experiencing stagnating growth in their bioanalytical, central and cGMP laboratories. When it was critical to perform a broad and deep evaluation of the productivity and commercial effectiveness of the sales force, the CRO relied on Kineticos. At the time, the CRO faced multiple challenges including: Proposal win … Continue reading Commercial Review for a Clinical Research Organization »

     

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Operational Execution

  • Contract Development and Manufacturing Due Diligence

    Challenge: An international private equity firm was looking at acquiring a Contract Development and Manufacturing Organization and needed to understand the market dynamics of the different areas in the CDMO market. Kineticos was contracted to conduct 3 separate voice of customer studies in order to gain nuances into each of the separate market dynamics. For … Continue reading Contract Development and Manufacturing Due Diligence »

     

    Read this Case Study

  • Commercial Strategy Review for CRO-Based Lab

    Situation: An industry-leading bioanalytical lab was in need of an optimal commercial strategy to increase revenue, improve new sales, and accelerate demand. The company requested Kineticos conduct a commercial strategy review to guide the company’s key decision makers towards a reenergized commercial effort. Process: Kineticos conducted a detailed review of the market opportunity and internal … Continue reading Commercial Strategy Review for CRO-Based Lab »

     

    Read this Case Study

  • Pricing Strategy Optimization

    Situation: A leading Contract Research Organization retained Kineticos to conduct an in-depth pricing analysis, which would influence a data-driven pricing strategy resulting in improved profitability through increased margins and win rates. Process: Kineticos first launched a customer pricing survey designed to serve 2 primary objectives. Identify key factors influencing willingness to pay for product development … Continue reading Pricing Strategy Optimization »

     

    Read this Case Study

  • Comparative Advantage Analysis

    Situation: A leading global provider of product development services retained Kineticos to better align its market positioning with customer needs and compete with a growing list of CRO competitors in the US and Europe. A Comparative Advantage Analysis was launched to identify the most attractive market segments to compete in and capture market share. Process: … Continue reading Comparative Advantage Analysis »

     

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  • Operational Excellence for a Global Central Laboratory

    Situation: A global central laboratory was experiencing operational challenges with a key ancillary business unit. These challenges were negatively impacting business within its core and significantly larger business unit. The company’s sales were negatively affected by performance of laboratory operations specifically caused by late delivery and quality concerns. Additionally, projects to improve operations were late … Continue reading Operational Excellence for a Global Central Laboratory »

     

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  • Operational Excellence for a Clinical Research Organization

    Situation: A major clinical research organization (CRO) was concerned about the low win rate of its new business proposals, and the effect on reaching revenue and profit goals. They deployed Kineticos to assess the problem. Process: Kineticos formed an internal sales support team made up of both internal and external specialists from all stakeholder groups … Continue reading Operational Excellence for a Clinical Research Organization »

     

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  • Bridges and Barriers to Advancing CAR T Therapy

    Kineticos’ Operating Executive, Steve Buckanavage, recently caught up with Dr. Jeffrey Skolnik, VP of Clinical Development at Inovio Pharmaceuticals to discuss topics regarding CAR T therapy. Dr. Skolnik is currently responsible for overseeing global clinical development of assets for DNA immunotherapies for oncology at Inovio. Dr. Skolnik has over 10 years of experience leading early … Continue reading Bridges and Barriers to Advancing CAR T Therapy »

     

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  • 8 Key Principles to Building a Board of Directors

    There are too many great ideas that never reach the surface in our industry and that’s where Kineticos’ newest family member, Kineticos Capital, comes in. Through our Kineticos Partner Fund, we’re helping select sponsors, often emerging biotechs, advance their research by infusing funds while providing strategy consulting services along the way. On our 12+ year journey … Continue reading 8 Key Principles to Building a Board of Directors »

     

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  • The FDA’s Shift from Gate Keeper to Enabler

    Most of us were shocked when Scott Gottlieb stepped down from his duties as the FDA Commissioner. He is largely responsible for what the FDA has become today and is viewed as a revolutionary for modernizing critical components of our industry. Soon after he announced his resignation, he turned a few heads again by releasing … Continue reading The FDA’s Shift from Gate Keeper to Enabler »

     

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  • How Can CROs Gain Buy-in from Pharma for Investment in R&D Innovation?

     

     

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  • Growth by Acquisition in Life Sciences: Do You Have a Plan?

      As the life sciences landscape continually changes, growth by acquisition has become increasingly common. Recent deals, such as Roche’s acquisition of Ariosa Diagnostics and LabCorp’s acquisition of Covance, bring to light an important question for decision makers in the life sciences industry: When it comes to growth by acquisition, what is your plan? … Continue reading Growth by Acquisition in Life Sciences: Do You Have a Plan? »

     

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  • Driving Revenue and EBIDTA at CROs through Customer Loyalty

      Determining customer satisfaction and loyalty is a difficult endeavor for most businesses. Traditional voice of customer surveys are often laborious, complex and yield ambiguous results. For life sciences organizations, particularly clinical research organizations (CROs), this process is especially complex. The pay-off for CROs can be significant though. At Kineticos, we’ve seen revenue and … Continue reading Driving Revenue and EBIDTA at CROs through Customer Loyalty »

     

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  • Foundation Medicine and Clovis Expand Partnership

      In April 2014, Foundation Medicine and Clovis Oncology announced the expansion of their partnership by developing a companion diagnostic for a Clovis drug currently in clinical trials.1 Specifically, the test is being developed in conjunction with the FDA new drug application submission for Rucaparib, a polymerase inhibitor for the treatment of…

     

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  • LabCorp to Acquire LipoScience

      Laboratory Corporation of America Holdings is making a strong bid to expand its personalized medicine offering by adding LipoScience to its arsenal of specialty lab…

     

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  • ICON and Medidata Partner to Offer Electronic Patient Reported Outcomes

      Over the past year, I have written many blogs about building partnerships with external service providers. When we see major life science organizations engaging in strategic partnerships within the life sciences ecosystem, it is important to…

     

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  • NICE’s New Clinical Data Requirement: Effect on Biomarker Use in Clinical Trials?

      The UK’s NICE (National Institute for Health and Care Excellence) has for some time been the leader among health technology assessment groups, evaluating the cost-benefit ratio for new drugs, tests and devices. While NICE has only specific authority in the UK, there is no question that both formally and informally it strongly influences…

     

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