A specialty pharmacy company focused on rare hematological disorders needed support and guidance establishing their ex-US commercialization strategy.  The sponsor had recently experienced a successful US launch but required support evaluating commercialization models for Canada.  The sponsor established some foundational assumptions regarding the market opportunity but needed specific expertise to tease out the unique market factors in order to quantify the opportunity and determine whether to build a commercial infrastructure or to partner the drug.

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Business Model Design

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