What is primary research and why is it important? Learn the key components of a successful primary research study and how to leverage the information gained. This video is approximately 6 minutes long. For more detailed information, please view some of Abe’s papers on the topic below.

Other papers by Abe Maingi on Primary Research

Primary Research and View of the Future

Using a Primary Research Study to Conduct Pricing Analysis

How Do You Identify the Right People?

How to Conduct Competitive Intelligence Using a Primary Research Study

How Can the Right Customer Buying Preference Questions Aid in Strategic Planning

If You Want Real Answers To Your Questions, Then Ask The Right People!