The life sciences landscape is complex and defining a successful business strategy is challenging. Many companies struggle to create that roadmap; and differentiation is often their greatest obstacle. You know you need great science, an unmet need, strong intellectual property, a high-quality team, a network of advisors, and above all, financing. But how do you answer these questions: What makes you different? How do you differentiate? Kineticos takes a different approach with our How-To primers. We will, of course, share how to address important steps when building your successful life science business. But unlike other How-To’s, Kineticos translates decades of industry experience and hundreds of consulting engagements into unique perspectives, unconventional approaches, and potentially disruptive methodology not only suggesting how you can build and execute a successful business strategy; we can together answer the question, “What makes you different?”


COVID-19 Impacts Current State of Biopharma Field Sales

Written by Dan McCormick, SVP of Biopharma

“With field forces grounded, will COVID-19 be the catalyst necessary for sustained changes in biopharma’s promotional models? Not all are equally prepared for the shift to virtual engagements. What does this mean for the future of Biopharma sales?”

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Primary Research and View of the Future

Written by Abe Maingi, VP of Precision Medicine

“View of the Future.” It’s critical to understand the current landscape for each client’s service offerings, but understanding what respondents recognize as key headwinds and tailwinds in the next 5 years is imperative.”

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Hiring Top Talent You Want Today and Need Tomorrow

Written by Philip Gialenios, CCO

“The Life Sciences market continues to outpace all industries in growth and the competition for top talent is fierce.  In this follow-up article I focus on “why hiring top talent who can transition to engaged and competent employees is crucial to success” and suggest steps for hiring the right employee.”

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Using a Primary Research Study to Conduct Pricing Analysis

Written by Abe Maingi, VP of Precision Medicine

“In my previous posts expanding on my primary research study series, we covered the demographic section of a primary research study, how to discern customer buying preferences, and how to gather competitive insights. In this post, I’ll discuss another critical element of a primary research study, how to develop pricing questions in a way that provides insight and actionable data.”

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Employees Will Be This Decade’s Disruptive Change Agents

Written by Philip Gialenios, CCO

“As a leader of a company, and as a leader of people, you anticipate unexpected and even disruptive change within your markets; but have you stopped long enough to acknowledge how societal changes, some disruptive, have impacted the workplace?”

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How to Conduct Competitive Intelligence Using a Primary Research Study

Written by Abe Maingi, VP of Precision Medicine

“In a dynamic and fast-changing life sciences landscape, gaining a deep understanding of how you are positioned against your top competitors is critical to your long-term success. In addition to understanding top competitors, it is crucial to identify ‘up and coming’ competitors or niche competitors that are growing and aiming to take market share.”

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A Guide to Conquering this year’s JP Morgan Conference

Written by Kevin Hampton, SVP of Biopharma

“It’s now early January and for many of us and this means that an exciting, productive, and, yes, tiresome week in San Francisco is just ahead of us.  The JP Morgan Conference is a week that typically sets the tone for the year for many Healthcare companies.”

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How Can the Right Customer Buying Preference Questions Aid in Strategic Planning

Written by Abe Maingi, VP of Precision Medicine

“Understanding what drives customer choice is a critical component of a company’s strategic planning; whether the company has maintained a strong market presence for many years, or the company is investigating potentially entering a new market.”

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How Do You Identify the Right People?

The Necessary Steps in Developing Demographic Questions

Written by Abe Maingi, VP of Precision Medicine

“In my previous post, I discussed the importance of primary research as it pertains to corporate strategy and how Kineticos approaches primary research in a unique way as part of our overall engagements with clients. Now, we’ll dig into how I build each section of a Primary Research survey, beginning with the first section, demographic questions. ”

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Fail Early, Fail Fast

Written by Kevin Hampton, SVP of Biopharma

“Biotech executives are addressing a multitude of strategic priorities on a daily basis.  However, prioritizing indications and executing the right portfolio program are becoming more challenging…if you are going to fail eventually, it’s better, and much less costly, to fail earlier; so fail fast”

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If You Want Real Answers To Your Questions, Then Ask The Right People!

Written by Abe Maingi, VP of Precision Medicine

“When consulting firms execute corporate strategy projects, they typically employ secondary research solely, which is information that is publicly available. Secondary research is a static view – a historical view of what has happened in the past. That view is limited because the information is presented based on the perspective of the author or source…”

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