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Biopharmaceutical Services Practice
 Sales and Marketing

Our Go-to-Market Strategy services help companies improve their customer acquisition processes by communicating the right value in the right way to the most profitable customers.

Service lines include:


Click the Tabs Below for Go-to-Market Strategy Case Studies, White Papers and Articles, and Blog


Case Studies
  • Contract Development and Manufacturing Due Diligence

    Challenge: An international private equity firm was looking at acquiring a Contract Development and Manufacturing Organization and needed to understand


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  • Brand Strategy

    Situation: A fully integrated Contract Development and Manufacturing Organization was merging with a company with overlapping capabilities and requested that


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  • Market Opportunity Assessment

    Situation: A global CMO offering aseptic fill/finish capabilities was interested in entering the small molecule API manufacturing market and contracted


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  • Pricing Strategy Optimization

    Situation: A leading Contract Research Organization retained Kineticos to conduct an in-depth pricing analysis, which would influence a data-driven pricing


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  • Comparative Advantage Analysis

    Situation: A leading global provider of product development services retained Kineticos to better align its market positioning with customer needs


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  • Commercial Review for a Clinical Research Organization

    Situation: A global clinical research organization (CRO) was experiencing stagnating growth in their bioanalytical, central and cGMP laboratories. When it


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  • How Can CROs Gain Buy-in from Pharma for Investment in R&D Innovation?

    Article Preview


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  • Growth by Acquisition in Life Sciences: Do You Have a Plan?

    Article Preview As the life sciences landscape continually changes, growth by acquisition has become increasingly common. Recent deals, such as


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  • Driving Revenue and EBIDTA at CROs through Customer Loyalty

    Article Preview Determining customer satisfaction and loyalty is a difficult endeavor for most businesses. Traditional voice of customer surveys are


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  • Foundation Medicine and Clovis Expand Partnership

    Article Preview In April 2014, Foundation Medicine and Clovis Oncology announced the expansion of their partnership by developing a companion


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  • LabCorp to Acquire LipoScience

    Article Preview Laboratory Corporation of America Holdings is making a strong bid to expand its personalized medicine offering by adding


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  • ICON and Medidata Partner to Offer Electronic Patient Reported Outcomes

    Article Preview Over the past year, I have written many blogs about building partnerships with external service providers. When we


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  • NICE’s New Clinical Data Requirement: Effect on Biomarker Use in Clinical Trials?

    Article Preview The UK’s NICE (National Institute for Health and Care Excellence) has for some time been the leader among


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