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Commercial Performance Biopharmaceutical Practice

Our Commercial Performance services help to improve overall effectiveness and drive profitable growth. Focused on ROI, we leverage analytics to develop highly integrated plans that leverage multiple channels to increase the reach & frequency of brand interactions with providers. We help build agile external partnerships when building critical capabilities.

Service Lines Include:

Planning and Execution

  • Landscape Analysis and Forecasting
  • HEOR, Access, and Reimbursement
  • Budget/Resource Allocation
  • Sales Training
  • Change Management Roadmaps

Commercial Operations

  • Analytics: Market Mix and Advanced
  • Targeting Segmentation
  • Sales Force Size and Structure
  • Territory Alignment

Omni-Channel Strategies

  • Integrated Field/Inside Sales/Digital Solutions
  • Technologies and Business Requirements
  • Channel Development and Partnering Options
  • Operating Models and Organizational Structures

 

Let us know How We Can Help with your Commercial Performance needs!


Click the Tabs Below for Commercial Performance Case Studies

 

Planning and Execution Case Study

Situation:

Click here for the full case study including example deliverables.


Commercial Operations Case Study

Situation:

Click here for the full case study including example deliverables.


Omni-Channel Strategies Case Study

Situation: A top biotech had successfully piloted US brand driven inside sales initiatives for 7 years, delivering greater than 5:1 ROI for most brands. While the individual brands achieved noteworthy ROIs, gross inefficiency evolved across the organization with multiple brands operating in silos—e.g. different brands had contracted with different vendors with some brands at significantly higher rates; HCPs were receiving multiple calls from different brand inside sales reps when one rep could have covered multiple brands with the HCP; brand managers overseeing the programs would turn over every 1-2 years when assuming new roles which sometimes resulted in stopping programs one year and re-starting the following year.

Click here for the full case study including example deliverables.

 

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