Situation:
An emerging concierge patient healthcare services company was nearing launch and requested that Kineticos support the final stages of business planning along with launch.
Process:
Kineticos first developed and launched an online survey with the goal of identifying key tests/services to offer, drivers to purchase, barriers to entry, etc. The planning support also included a strategic sourcing component where Kineticos was charged with identifying, prioritizing, and selecting a list of vendors to onboard. Subsequently, the sponsor looked to Kineticos for detailed steps that would expedite the necessary accreditation processes.
Outcome:
Kinetiocs provided the sponsor with data-driven insight into the market (customers and competitors) that would help drive the sponsor’s strategy and prepare them for a successful launch.
