A global CDMO focused on the Microbiome was looking to better leverage its expertise to serve its customers and gain more market share. For our client to best understand how they can gain market share and better serve their customers, understanding the wants, needs, and decision drivers for customers is key. Thus, Kineticos was brought on to develop and execute a Voice of Customer Study.
For the full case study including example deliverables, click here: Kineticos Conducted a Voice of Customer Study for a Microbiome CDMO
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