Written by Kevin Hampton, Director of Marketing, Kineticos
We often speak of how rapidly the life science industry evolves and stress the importance of companies keeping up with all of the advancements, regulations, etc. As much as this evolution is discussed, it wasn’t until a recent trip to the hospital that I truly grasped the pace at which it evolves. (Perhaps if I spent more time in the hospital, I would have written this piece much sooner but thankfully, trips to the hospital are rare for me.)
My most recent trip to the hospital occurred just a couple weeks ago and was to welcome a baby girl. Throughout the approximate 48 hours that we were at our local hospital in some capacity (triage, delivery, recovery, etc.), the amount of equipment, devices, systems, and processes that have changed since we had our son less than 4 years ago was eye opening. To put it in perspective, I referenced our hospital experience from our son’s birth several times throughout our most recent stay, and I would estimate that we heard the docs or nurses say, “We do not do that anymore” or “This is new” more than a dozen times.
One example I can specifically remember in the midst of all the madness was that they now take a newborn’s (and adult’s in some cases) temperature by sweeping a new aged instrument across their forehead. While this technology is neither ground breaking nor brand new, there must be enough data now to support nurses using it as their primary instrument.1
They also now have stand-aids available in the Women’s Center that help transfer new Moms (especially ones with limited leg strength) from their hospital bed to their wheelchair. Again, I’m sure these have been around for a while, perhaps in other areas of the hospital, but I cannot begin to tell you how much easier it was for my wife to get from the bed to the wheelchair with this piece of equipment.
From a process standpoint, there was one distinct change (excluding the financially driven decision to no longer care for newborns in the nursery at night due to “resource constraints”) I noticed from our first child to our second. Now, newborns are not bathed until 6 hours after birth to regulate body temperatures (according to a nurse at the time), amongst other reasons based on outside research.
The changes my wife and I experienced from our first child to our second may not be representative of the entire industry, but they are certainly an indicator of how rapidly it is evolving. Companies are constantly developing innovative, and in some cases, disruptive technologies that require adaptation and flexibility. At the same time, we’ve become much more effective and efficient at collecting and tracking data, and leveraging it to improve healthcare outcomes.
It is imperative that companies continue to strive to not only keep up with industry advances, but to blaze new trails. I can appreciate being prideful in what made you the company you are today, but it is more important to understand (and accept) that what got you to this point isn’t necessarily what will take you to the next level. If that were the case, you certainly wouldn’t be reading this article on an electronic device.
1 There is still work to be done on this technology, as they had to revert to the ‘old fashion’ method on occasion due to the instrument not providing an accurate temperature reading.
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Kevin Hampton, Director of Marketing, leads Kineticos’ marketing efforts and is focused on building a brand that reflects Kineticos’ deep life science expertise and passion for improving patient outcomes. Mr. Hampton is responsible for the strategy and execution of Kienticos’ thought leadership and lead generation programs and also supports the sales function within Kineticos to ensure objectives remain aligned.