Written by Abe Maingi, VP of Precision Medicine, Kineticos

Confirmation bias is our tendency to search for and favor all information that confirms our beliefs while ignoring or devaluing information that contradicts our beliefs. According to Tufts University research, “If one were to attempt to identify a single problematic aspect of human reasoning that deserves attention above all others, the confirmation bias would have to be among the candidates for consideration.”

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The Role of Confirmation Bias in Decision Making

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