Challenge: An international private equity firm was looking at acquiring a Contract Development and Manufacturing Organization and needed to understand

Situation: An industry-leading bioanalytical lab was in need of an optimal commercial strategy to increase revenue, improve new sales, and

Situation: A leading Contract Research Organization retained Kineticos to conduct an in-depth pricing analysis, which would influence a data-driven pricing

Situation: A leading global provider of product development services retained Kineticos to better align its market positioning with customer needs

Article Preview As the life sciences landscape continually changes, growth by acquisition has become increasingly common. Recent deals, such as

Article Preview Determining customer satisfaction and loyalty is a difficult endeavor for most businesses. Traditional voice of customer surveys are

Situation: A global central laboratory was experiencing operational challenges with a key ancillary business unit. These challenges were negatively impacting

Situation: A major clinical research organization (CRO) was concerned about the low win rate of its new business proposals, and

Assessing the processes surrounding a clients' ineffective proposal system and designing new internal processes to increase win rate.