Situation:

An emerging biopharma needed to explore innovative approaches for cost-effectively supplementing its field-based MSL team; it wanted a comprehensive and scalable solution for expanding its national KOL coverage. A top launch objective was to expeditiously share newly published guidelines with KOLs in order to gain key strategic insights and further inform its Medical Affairs and Commercial planning priorities.

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To download the full case study with example deliverables, click here: MSL Strategies and Solutions - Oncology

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